We were approached by NLL to produce their start of year campaign film. The aim of this film was to generate exposure for the brand through it’s online and social channels. They wanted to demonstrate the message that they were ‘more than just a gym’. We came up with a concept that allowed for all their key facilities to be shown in a cinematically stylish way, while conveying the message that they are ‘more than just a gym’. Due to us having the concept so refined, this allowed us to keep the total accumulated production time under 14 hours, whilst gathering over 50,000 views and 500 shares online.